Stich Fix, Fabletics, Trunk Club … watch out.
Amazon just took aim at all those at-home try-on shopping subscription services—and every other e-commerce site—with Prime Wardrobe.
Prime Wardrobe is Amazon’s entry into the apparel box space. The “fitting room that fits into your life” allows you to choose a bunch of clothes and accessories on Amazon to try on at home. Amazon will send you all those items for free, and then you only pay for the items you keep.
“You have the freedom to try new styles, and there’s no better place than in your own room,” Amazon said in a video introducing its new service. Read more…